Article

Driving the Work of Economic Equity in Underserved Communities

Thursday, April 8, 2021

While for many people in the U.S., seeing a bank—or several—is a daily occurrence, a lack of access to financial services is unfortunately a familiar story for underserved communities, especially communities of color. Last year, the Cherry Hill neighborhood of South Baltimore celebrated the opening of a 5,000-square-foot Chase bank branch, marking an important milestone: it was the first national bank to ever open in this historically Black community. This matters, because as Colleen Briggs, head of community development and financial health, corporate responsibility at JPMorgan Chase & Co., says “Having access to relevant, affordable financial services is critical. It’s the foundation of building more healthy and resilient communities.”

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