Laura Barger

Chief Marketing Officer, Financial Health Network

Laura Barger is the Financial Health Network’s Chief Marketing Officer. Under her leadership, the marketing and communications team executes on strategic initiatives — from events and design to content strategy and web development — with the goal of telling the Financial Health Network story through the lens of positive impact and progress. Laura is deeply committed to the idea that financial services should be a force for good — and she believes that consumer financial health is an absolutely critical component of a healthy American economy. With over 15 years of marketing experience within both consumer and institutional environments, Laura is a champion of marketing innovation and is passionate about creating memorable experiences for organizations – and people – who interact with the Financial Health Network.

In past roles, Laura has gained distinction in the successful transformation of marketing organizations, encouraging teams to adopt innovative digital marketing practices, leverage data to maximize marketing efficiency, and experiment with cutting-edge communications methods. In 2015, Laura was recognized as one of the top 20 “Rising Stars in U.S. Financial Marketing” by the Financial Communications Society for her focus on content strategy.

Laura holds a degree in English from Colby College. Outside of the office, she is an avid cook and music fan. She resides in Maine with her husband Dean, her kids, Rowan and Mira, and shepherd pup Aidy.

Sessions and Workshops

Integrating FinHealth Into Your Company’s DNA

Learn how and why LendingClub made the strategic pivot to prioritize financial health in all of its products and services, how it transformed into a “financial health brand,” and how it’s tracking financial health impacts across its user base to measure success. Walk away with insights to transform your own organization’s financial health business strategy.

Session

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