Nick Watkins

Head of Insight and Evaluation, Money and Pensions Service

Nick Watkins, Head of Insight and Evaluation at the Money and Pensions Service (MaPS)

Nick joined MaPS from its predecessor the Money Advice Service after more than twenty years at global research agency GfK. Nick has spent almost his entire career researching consumers’ financial behaviour, using everything from ethnography to large-scale tracking. At GfK, Nick was Managing Director of the UK Financial Services business. He also oversaw the management of the Financial Research Survey (FRS). Nick now heads up the MaPS Insight and Evaluation team, managing its programme of research and evaluation. Nick holds a First Class BA and MPhil in Industrial Economics from Nottingham University and is a Fellow of the Market Research Society.

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