Session

Making Financial Health Your Brand Compass

May 14th, 2:20pm - 3:10pm CT

Can a corporation’s commitment to financial health lead to positive social change while bolstering its brand reputation?

Speakers

Deidre Campbell
Global Chair, Financial Services Sector, Edelman
Franz Paasche
Senior Vice President, Corporate Affairs and Communications, PayPal
CeCe Morken
Executive Vice President and General Manager, Strategic Partner Group, Intuit
Steve Allocca
President, LendingClub

Join industry leaders, activists, and brand reputation experts as they discuss the long-term vision and work required to truly improve Americans’ financial health. We’ll look at the role of financial institutions in making this vision a reality, and assess how prioritizing financial health could help companies differentiate themselves and rebuild customer trust industrywide.

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